Web Analytics You Will Actually Read

GA4 is one of the most deployed and most complained-about tools on the web: a steep learning curve, sampling on big queries, a 14-month retention wall, and an interface that needs a training weekend. Datalenk is the opposite: a clean, fast, one-glance dashboard that shows you what matters and nothing you have to decode.

What it does

• One-glance dashboard: visitors, sources, top pages, countries, devices, all on a single readable screen, no menu spelunking.
• No sampling, ever: every number is computed from all your data, not extrapolated from a sample, on every plan.
• History that survives: 3 years of retention on Starter, 5 on Growth, unlimited on Scale. No 14-month wall eating your year-over-year comparisons.
• Real Web Vitals, from real visits: LCP, FCP, TTFB, CLS and INP measured on your actual traffic, not simulated in a lab on a machine nobody uses.
• Traffic spikes, explained: when a spike happens we flag it and tell you which source caused it, so you find out you are on the front page of something while it is still happening.
• Payment markers on the traffic curve: see the post go out, and see the payments that follow it, on the same chart.
• Heatmaps and lightweight replay: scroll depth, the elements people actually click, and a replay of the cursor and scroll trail of a real visit. Coordinates only, no video, no keystrokes, no personal data.
• Bots detected, tagged and filtered out: your numbers are humans, and the bot traffic is still there to look at if you want it.
• Fast and light: a small async script that keeps your Core Web Vitals green, where GA4's payload drags them down.
• Built on revenue: unlike other simple analytics, this dashboard sits on top of revenue attribution, so traffic and money live in the same view.

How it works

Add one line before </head>. The snippet carries your site id and a public ingestion key, both handed to you ready to paste, so nothing has to be configured after the fact: you copy, you paste, data appears in seconds. If you use Next.js, WordPress, Shopify, Webflow or Google Tag Manager, there is a step-by-step guide for your stack, and an automatic install check that tells you the moment the first event lands (or tells you exactly what is blocking it).

By default the tracker is cookieless: nothing is written or read on the visitor's device, so there is no banner to wire up. Deeper layers exist (returning visitors, cross-device identity) and they are an explicit opt-in, never a default we hide. The full reasoning is on ↗.

Coming from GA4? You do not start from zero

This is the part most privacy-first tools quietly skip, and the reason people stay on GA4 they hate.

• Native GA4 import: connect your Google account (read-only) and Datalenk pulls up to 24 months of history, e-commerce revenue included. Plausible does not import your revenue. We do, because a revenue tool that starts its revenue history at zero is not much of a revenue tool.
• Universal CSV import: coming from Plausible, Fathom, Matomo, Umami or Simple Analytics, export what you have and drop it in.
• No double counting: imported history is merged at read time and clamped to the day before your first native event. The seam is invisible, and nothing is counted twice.

Day one, your dashboard has years of context instead of an empty chart.

Why this beats the alternatives

Plausible and Fathom are clean, fast and honest tools, and if all you need is a beautiful visit counter they will serve you well. Datalenk starts from the other end: revenue attribution first, with the simple dashboard sitting on top of it, plus AI assistants and AI crawlers as real channels, real Web Vitals, and a migration path that carries your revenue history over. GA4 is powerful but punishing, US-owned, and quietly loses the sessions that ad blockers and refused consent take away from it.

Go deeper

The full case against GA4 and the alternatives compared: .

Analytics you read in a glance, that speaks in revenue. 14-day trial, card required, cancel in two clicks. Start your trial.

FAQ

Is Datalenk a good Google Analytics alternative? Yes, for teams who want a readable dashboard without GA4's complexity, sampling, retention wall and US-ownership concerns, with revenue attribution on top. And you can bring up to 24 months of your GA4 history with you, revenue included.

Does it sample my data? No. Every report is computed from all your data on every plan, so small segments stay accurate.

How long is my data kept? 3 years on Starter, 5 years on Growth, unlimited on Scale. No 14-month wall, so your year-over-year comparisons survive.

Do I have to configure anything after pasting the script? No. The snippet already carries your site id and your ingestion key. An install check confirms the first event landed, and tells you what is wrong if it did not.